Almay's Newest Face

I am beyond excited to share this news with you.  After closing out her sell-out Blown Away Tour, Carrie Underwood was busy preparing for the Sound of Music and had yet to release news on her latest project.  I was hoping she would start writing for a fifth album.  Instead, Carrie recently (a half hour ago...) announced that she is the latest Global Brand Ambassador for Almay Cosmetics! She joins the iconic Kate Hudson as the brand's second ambassador.

The announcement came from Almay's Facebook page after a tease on Monday about a big surprise announcement to be made today.  

Post by ALMAY.

Carrie Underwood later tweeted: 

Very excited to join #Almay as a Global Brand Ambassador! #Almay #smartshade pic.twitter.com/2Ji7PmgykG
— Carrie Underwood (@carrieunderwood) January 21, 2014

Almay included more "behind the scenes" photos from her upcoming campaign here.

Her favorite Almay products include: 

smart shade skin tone matching makeup            

intense i-color smokey-i kit

color + care liquid lip balm

smart shade cc cream

I am a huge fan of Almay's makeup removing products.  I use the Lash Care Gentle Eye Makeup Remover Pads, Oil Free Makeup Removing Towelettes, and my favorite, the Oil Free Make Up Eraser Sticks.  These are perfect for taking care of quick fixes.  I always use them when my winged eyeliner gets out of control.

This is such exciting news from Carrie Underwood and Almay.  When looking at the celebrity ambassadors used by companies like Revlon, L'Oreal Paris, Aveeno (Jennifer Aniston!), Almay and Olay, the executives are making great decisions in selecting women with natural beauty and positive images for young women to look up to.  

What are your thoughts on Cosmetics Ambassadors?