Miss Manga Mascara from L'Oreal Paris

In March I had the opportunity to attend Rent the Runway's Capstone Weekend in NYC.  The event was a great experience, as attendees heard from RTR co-founder Jenn Hyman as well as from magazine editor and ANTM celeb, Ann Shoket from Seventeen Magazine.  Both of these women, as well as the other speakers offered valuable advice about breaking into such a competitive industry and how to stand up on your own feet.

A component of the weekend was an activity ran by L'Oreal Paris.  We were tasked with creating launch campaigns for two of L'Oreal's latest projects: the Advanced Hairstyle line and the Miss Manga mascara.  We were paired into groups based on the people seated around us.  I was fortunate to work with my friend and met a few girls from Duke University.  We chose to create a campaign  for the Advanced Hair Styling Product line.
After 20 minutes of collaboration, we handed our work into the judges.  It wasn't until the end of the day's events that the winners were announced.  The members of each team (one for the Advanced Hair Styling line and one for the Miss Manga mascara) would each receive a tube of the unreleased Miss Manga Mascara and the entire Advanced Hair Styling line!!  Needless to say, I was beyond surprised when my group was called on stage with the best campaign promoting the product line.  There were so many teams there and we had no idea we were giving L'Oreal what they wanted.

Fortunately, we were able to take the mascara home that day and the hair product would be shipped to us.  So because I've had the mascara for some time, I've been using it regularly so I could give you guys my own input!

The idea behind the product is to give women the doll-like lashes that the Harajuku girls of Japan rock on the streets.  This all new "360 degree flexible brush" from L'Oreal is meant to deliver "mega volume on top and mega volume on bottom".  At Capstone, L'Oreal debuted a rough cut of the US commercial and it featured the typical cosmetic model, white, thin, great bone structure, with her hair in Princess Leia-esque buns.  Here are some of the promotional  pictures.

Packaging and Product

 Personally, I'm not into the desired look, because I think it makes lashes look clumpy and less natural.

As to the mascara's performance, I felt it was decent.  Nothing special or out of the ordinary.  If you need a new mascara and want to try it out, go for it.  But I wouldn't rush out and grab it.

L'Oreal Paris' Miss Manga Mascara will be out this month in drugstores and retailers like Target & Ulta.